The result of hard work and many years of effort.
|After several years working the family business and wanting to continue innovating in the coffee industry in Puerto Rico, Jose A. Martinez, better known as "Macho" in the Barrio Saliente of Jayuya, takes on the task of starting the Don Jose brand with his wife Jacqueline Batista. Don Jose is the result of many years of work as a coffee grower, processor and roaster. After a category 5 hurricane like Maria, Jose and Jacqueline saw a good opportunity to start from scratch and here we see the result.|
To put a little perspective on how devastating Hurricane Maria was to the coffee industry in Puerto Rico, the Martinez Coello family had 150 ropes of coffee planted, of which 60 ropes remained. After the calm came they started planting again little by little and now have 90 ropes with the ultimate goal of having 30,000 saplings planted by the end of the year. Within this large plot of land at 2,700 feet above sea level are 15 cuerdas where coffee is grown exclusively for the Don Jose brand. Among the arabica varieties that are planted on this land are Borbón, Limaní, Frontón and Catimor.