Un sueño hecho café

The result of hard work and many years full of effort.

After several years working in the family business and with the desire to continue innovating in the coffee industry in Puerto Rico, José A. Martínez, better known as “Macho” in the Saliente neighborhood of Jayuya, takes on the task of start the Don José brand together with his wife Jacqueline Batista. Don José is the result of many years of work as a coffee grower, processor and roaster. After having passed a category 5 hurricane like María, José and Jacqueline saw a good opportunity to start from scratch and here we see the result.

To put into perspective how devastating Hurricane Maria was to the coffee industry in Puerto Rico, the Martínez Coello family had 150 cuerdas planted with coffee, of which 60 cuerdas remained. After the calm came, they began to plant again little by little and now they have 90 cuerdas with the ultimate goal of having 30,000 trees planted by the end of the year. Within this large piece of land at 2,700 feet above sea level there are 15 cuerdas where coffee is grown exclusively for the Don José brand. Among the Arabic varieties that are planted in this land are Bourbon, Limaní, Frontón and Catimor.

Harvesting and grain selection.

When it comes time to start the harvest, José is very rigorous when it comes to harvesting the coffee grapes and that is why he asks his pickers to collect the fully ripe grain in order to guarantee the consumer a quality cup and very balanced between aroma, sweetness, acidity and body. On the other hand, when processing the coffee, José carries out the practice of semi-washing. This process consists of washing the grain, but not completely, since it prefers to leave a little of the cherry mucilage so that the grain, when dried in the sun, absorbs those sugars and as a result gives a cup with better body, acidity and sweetness.

After the coffee is dried and crushed, it goes through a densimeter, machinery that classifies the coffee by density and not by size. As he told us, José prefers to use this mechanism, since it guarantees better uniformity in roasting. It is roasted medium light so that the consumer can appreciate more fruity and sweet notes. In cupping this coffee has given notes of fruits such as citrus, melon and also melao flavors.

For more information and to purchase Café Don José, access: https://bit.ly/2TOdOmI

Written by Enio A Suasnávar Torres

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