Un sueño hecho café

The result of hard work and many years of effort.

After several years working the family business and wanting to continue innovating in the coffee industry in Puerto Rico, Jose A. Martinez, better known as "Macho" in the Barrio Saliente of Jayuya, takes on the task of starting the Don Jose brand with his wife Jacqueline Batista. Don Jose is the result of many years of work as a coffee grower, processor and roaster. After a category 5 hurricane like Maria, Jose and Jacqueline saw a good opportunity to start from scratch and here we see the result.

To put a little perspective on how devastating Hurricane Maria was to the coffee industry in Puerto Rico, the Martinez Coello family had 150 ropes of coffee planted, of which 60 ropes remained. After the calm came they started planting again little by little and now have 90 ropes with the ultimate goal of having 30,000 saplings planted by the end of the year. Within this large plot of land at 2,700 feet above sea level are 15 cuerdas where coffee is grown exclusively for the Don Jose brand. Among the arabica varieties that are planted on this land are Borbón, Limaní, Frontón and Catimor.

Harvest and bean selection.

At the time of harvesting, José is very rigorous in the harvesting of the coffee grapes and that is why he asks his pickers to pick the beans completely ripe in order to guarantee the consumer a cup of quality and very balanced between aroma, sweetness, acidity and body. On the other hand, at the moment of processing the coffee José carries out the practice of semi-washing. This process consists of washing the bean, but not completely, as he prefers to leave some of the mucilage of the cherry so that the bean when dried in the sun absorbs these sugars and as a result gives a cup with better body, acidity and sweetness.

After the coffee is dried and piled it goes through a densimetric, machinery that classifies the coffee by density and not by size. According to what he told us, José prefers to use this mechanism, since it guarantees him better roasting uniformity. His roast is a medium light roast so that the consumer can appreciate more fruity and sweet notes. In cupping this coffee has given notes of fruits such as citrus, melon and also flavors of molasses.

For more information and to purchase Café Don José go to: https://bit.ly/2TOdOmI

Written by Enio A Suasnávar Torres

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