The Why of Surprise Coffee Subscription 🤔

Hello! I am Enio A. Suasnávar, Co-founder of Cuela, and, if you are reading me, you are definitely passionate about coffee. You may wonder why we get involved in working hand in hand with coffee growers and roasters in Puerto Rico. The truth is that we are passionate about knowing that we can impact the economy of Puerto Rico with coffee, a product that is embedded in our culture and idiosyncrasy. Cuela was born with the commitment to contribute our grain of sand to the restructuring of the coffee industry in Puerto Rico. How do we do it? Going straight to the root, to producers who seek to market their coffee, but find it difficult, since 90% of the time they are working on the farm; And creating a sustainable business for your brand becomes uphill. On the other hand, the price competition with other more commercial brands creates a shock to be able to enter supermarkets in Puerto Rico.

Analyzing these problems, we could see that there was a lack of visibility of artisan coffee brands from Puerto Rico in the market. It was difficult for the coffee lover to get to quality coffee from Puerto Rico because, let's be honest, we don't travel to Jayuya, Utuado or Yauco to buy coffee all the time. This is why we wanted to come up with a solution that significantly impacts the coffee growing area of ​​Puerto Rico, and that is where Cuela comes from. We are an e-commerce that exposes and sells the different brands of coffee that Puerto Rico produces in a fast and simple way. Our goal is to be able to provide each producer and roaster in Puerto Rico with a fixed income to help the sustainability of the local coffee industry.

On the other hand, and without further ado, in Cuela we have a subscription called Café Sorpresa whose mission is to create a base of subscribers inside and outside of Puerto Rico in order to significantly impact a Puerto Rican coffee grower or roaster every month. The experience has been great and the reception of the community, even better. At the moment we have a community of over 500 subscribers who receive a random coffee selected by us every month. This means that every month over 500 units of their brand are purchased directly from a coffee grower, an economic impact that is instantly reflected, helping them to be able to reinvest in the farm, employee payroll and machinery to improve the quality of their coffee. 

We are proud to know that the Café Sorpresa subscription not only works as a marketing tool, but that the sale generates incalculable value for the over 23 coffee producers who collaborated in Cuela. Our mission is to empower the coffee grower and roaster of Puerto Rico and we know that by growing our Café Sorpresa community we will be able to further impact hundreds of families that live off the Puerto Rican mountain economy.

Learn a little more about the Surprise Coffee Subscription and belong to the largest online coffee community in Puerto Rico.

Check it out by clicking here.